AjitPanigrahi On How His Company Became The Standard For Online Repair Services
Ajit Paigrahi grew up in a middle-class family with both his parents working Government jobs and was sent to boarding school at a very young age. At boarding school, he had to be self-driven and accountable for his decision, two key factors that Ajit believes really helped him become a first-gen entrepreneur.
He completed his engineering in IT, and worked with Tata Consultancy Services for four years, following which he completed his MBA in Marketing from one of India's best universities - XLRI, Jamshedpur. He joined HCL as a manager and worked in that position for three years, before finally hanging his corporate shoes to run his own race, JustLikeNew.
He completed his engineering in IT, and worked with Tata Consultancy Services for four years, following which he completed his MBA in Marketing from one of India's best universities - XLRI, Jamshedpur. He joined HCL as a manager and worked in that position for three years, before finally hanging his corporate shoes to run his own race, JustLikeNew.
He joined TCS in S/W development right after B.Tech and 3 yrs later I joined XLRI Jamshedpur for MBA. At some point, I thought I could do more than what I was doing and I can have a much larger impact on the organization and that's why I felt the need for an MBA. Post MBA I joined HCL Technologies in the strategy function and had a great learning experience. I always had the desire to build something on my own and that's why I quit HCL in 2015 and started JustLikeNew.in .The initial challenge we faced was to overcome huge trust barrier. Even when people had a need for our service they will not go for it due to multiple reasons ,Lack of trust in handling a high-value smartphone for repair to the pickup guy. Concerns related to data security.
We have been able to overcome this by building a strong brand, e.g. currently we have nearly 2 Lac followers on Facebook. This gives a lot of trust to the customer. Also, we have implemented a lot of IT to safeguard customers data during repair. All our repairs are carried out under strict CCTV surveillance and every person who handles the device is logged into the system so that we can easily trace the device journey. We are also about to launch a customer facing app which will allow the user to encrypt important data on his phone. We will also provide free cloud backup of 1 GB to the user so that he can backup his important data before giving us the device.In the coming years we see justlikenew becoming even a stronger brand which people can relate to and rely on for all their electronic repair services requirements. We plan to enter few more geographies while also expanding our physical retail footprint in the existing and new cities.definition of success is to build a profitable organization which is delivering immense value to customers at a scale.
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